The story behind

Tzuk Eitan


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During Operation “Tzuk Eitan”, which was a large-scale military operation led by the IDF in the Gaza Strip, hundreds of brave soldiers were sent to the battlefield. They risked their lives to protect us, the country’s citizens.

As part of our belief in the giving values, we donated personal and hygienic equipment to these soldiers in order to encourage and make them a little happy during that difficult period.

We see donation as a privilege and a cornerstone in our society.